 The results from an independent study with INRA, the French National Institute for National Research, verified that market prices delivered via text message have a positive impact on rural farmer revenues and livelihoods. The study found that smallholder farmers in Northern Ghana have seen a 10% revenue increase receiving and then utilizing Esoko SMS market prices—the first study if its kind to prove impact. |
In the study, 600 smallholder farmers were comprehensively surveyed on their trading behaviors over the harvest cycles of 2008 and 2009. Half of those surveyed had been receiving market prices via SMS –with the going prices in wholesale markets across the country delivered weekly to their mobile- and half had not, so the groups could be compared. This 10% increase comes from statistics around the selling prices of three commodities—maize, groundnut and cassava. |
| Find out the details and see the math behind these findings here: |
|